How We Do It:

We’ve honed a proprietary and proven “Circle D” process that is flexible to fit the unique needs of each client partnership.

 
 
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Distinguish:

Metrics-centric, Results-oriented Accountability, Analysis & Refinement

Discover:

Qualitative Research
Quantitative Research
Secondary Research
Short & Long-term Goals

Define:

SWOT Analysis
Audience Segmentation
Emotional & Rationale Drivers
Targets
Positioning

Develop:

Brand Strategy
Verbal Platform
Visual Platform
Attributes
Conceptualization
Prototyping/Testing
Experiential Models
Business Models

Deliver:

Content
Brand & Architecture
Media Planning
On & Offline Advertising
Digital Properties
PR
Sponsorships

Dahlen:

Powerfully-experienced brand strategists and problem solvers.

Design Thinking Methodology:

Empathizing audience-focused process that drives innovation—applied to systems, procedures and customer experiences to drive value.